How To Become A Photographer
It seems that in today’s age, everyone wants to be an entrepreneur. I get questions all the time about how to become a photographer, so I thought that in today’s post I would address a few steps to get to get started in your photography journey. Before getting into how you get started, I want to preface it with the fact that it is not easy. You are going to face many challenges along the way. There is a lot of uncertainty. You are going to be in a field with lots of competition and lots of photographers who have far more experience than you do. It is important that in spite of all of these things, you chase your dream. Perseverance always prevails when it comes to entrepreneurship and if you can start with the advice below and continue to work hard through the ups and downs, you will be able to find success as a photographer! So, without further ado, here are five tips to starting your career as a photographer:
1. Master your skill rather than worrying about your equipment-It is important that instead of going out and buying all of the best equipment, you spend time and money learning how to become a better photographer. An archer with the finest arrows in the world who lacks the skills to hunt will not be able to bring meat home to his family. Do you see what I mean? Even if you have the nicest camera on the market and a killer studio, but you don’t know the basics of photography, you won’t ever become a top-of-the-industry photographer.
2. Find a niche-Kevin Kelly’s “A Thousand True Fans” is a good place to start for this one. Rather than taking any shoot that comes your way, find an area of expertise and begin to corner the market. If you have a portfolio full of shots in one or two industries you are going to be viewed as more of an expert than the person who has a conglomerate of random photos. At the beginning, shoot in different industries. Find out what you’re passionate about and where your skills are. This will allow you to find a niche in which you can truly succeed.
3.Be Active On Social Media- I think that this goes without saying in 2018, but social media is important. With almost 90% of purchases starting with an online search, it is important that you are a brand rather than just a business. An easy and cost-effective way to become a brand is through the use of social media. Provide free, valuable content to your audience, and you will watch it grow more rapidly than you could imagine.
4.Follow Up With Past Clients-They may not currently need your services, but it will keep you at the forefront of their minds as their photographer. Don’t follow up in a “slimy, salesy” way, but a way that provides them value. Show them you care about them and genuinely want to check in on how they are doing. This is going to be your referral gold mine!
5.Network with other photographers- At the end of the day, we are all here to help each other become better and make the world a more enjoyable place to live. Competing with each other is fine, but that doesn’t mean we can’t learn from each other. Go to networking events. Set up a time to grab a drink or coffee with another photographer. You never know what you can learn or what kind of golden nuggets you can find and provide from spending time with other photographers.
There are plenty of ways to grow a business, but these will be a great start. Remember, it’s not going to be easy. Being an entrepreneur can be uncertain and scary, but there is nothing more worthwhile. It gives you a chance to travel the world and see things that you would have never imagined. Keep in mind that as you are building your business, you want to portray yourself as an expert. The more valuable content that you put out to your audience, the better. Provide value, find a niche, persevere and I can promise you that you will have long, beautiful career as a photographer.
Until next time,